Melanie B’s Creative Studio & Supplies sells custom, hand-made painting kits and art tools. Melanie wanted to develop a “sub-brand” for her new line of printable paint-by-numbers products. I wanted to keep her name and initials (MB) as part of the name but knew we can develop something more clever. Melanie sent me inspiration pictures including one-line-style drawings and watercolor palettes, embracing the playful, artsy atmosphere of her brand. Its underlying purpose to create a stress-free escape into the world of creativity immediately made me think of honeybees.
Often a symbol of hard work, these cute, carefree creatures can be considered little artists themselves. A bee theme seemed a clear winner in transforming Melanie’s brand, serving as the perfect foundation for endless puns and easily fitting into her name. After deciding on Melanie Bee’s Artistic Hive, we played around in Procreate to create a perfectly playful logo that she could use for both digital media and physical packaging. I developed a brand guide for Melanie with additional logos, more brand inspo, and the color palette.
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