Through AMA at UGA’s Client Team Program, me and a team of 7 other members spend the semester as interns for Katie Bop. We designed digital content and giveaways for Katie Bop Boutique to increase the number of followers by approximately 1,000 users. We captured video content from photoshoots and utilized trending hashtags to boost the TikTok page. We expanded marketing into Pinterest to spike the Google Images frequency by 2,533%. To finish out the semester, we created a slide deck of our results and won the program’s competition.
As this internship came to a close, Kate invited me back for the spring to continue my design work! I was able to continue with creating graphics and video content from photoshoots and events for social media. I also got to coordinate more regional pop-up shops and develop digital campaigns and giveaways to boost engagement.
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