I feel like this is something we hear a lot in today’s world. We have automated chatbots across landing pages and apps and can ask the speaker in our kitchen to add milk to the grocery list. For marketing, however, I don’t see our jobs disappearing because of AI anytime soon.
I had always shied from using AI after being terrified that the school would hunt me down if they found out I was using it for any reason. Peers would have it help them write a paper or summarize a book and I had an inkling that karma would get me if I tried.
The last couple of months have really forced me to get comfortable with it. I use it to help me perfect copy for one of my clients, I throw a string of HTML in there if I cannot find the issue, and sometimes I have it turn my dog into his human form.
But AI has done me dirty many times. I had it summarize an article I wanted to write a LinkedIn post on… it mixed up the companies with the wrong sponsorships. I asked it the same question twice while studying for a political science exam… it gave me two different answers both times.
Take this “action figure” graphic for example. I had to test out different variations of the same prompt before it gave me something even remotely reasonable. Sometimes my action figure’s feet were hanging out of the package. Sometimes there was a random dog tail in the accessories that looked like a chicken tender. And sometimes it made the action figure (aka me) look very angry and not at all like a happy, confident boss woman. You’ll notice that in this graphic, the accessories aren’t even in the packaging.
AI can be super fun to play around with. Even though it took at least 20 reruns to get this image of me as an action figure, it’s still cool that it can do that. If I need help coming up with a creative direction or message I won’t shy away from playing around with it. I just think it’s safe to say it isn’t the sharpest tool in the shed just yet.
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