Getting to take my more major-specific courses over these last semesters has been so exciting. As an underclassman, you’re knocking out core electives and prerequisites that likely aren’t your favorite classes in the world.
My Digital Marketing Analytics professor made sure that what we learned in her class would be applicable to our post-grad jobs. We got Google Analytics 4 certified, Google Ads Search certified, prepared for the Meta Media Planning exam, and completed Programmatic and CTV courses through The Trade Desk. Along the way, we applied what we learned in class and online to a multi-channel marketing strategy for a company, in my case, Carnival Cruise Line.
Carnival’s 𝘚𝘦𝘢𝘴 𝘵𝘩𝘦 𝘚𝘱𝘳𝘪𝘯𝘨 campaign targets three key audiences across devices like phones, desktops, and Smart TVs. The programmatic plan aims to reach consumers considering spring break trips via Google Search Ads, Meta, and Connected TV.
View the full campaign here or below!
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