The Power of Branding

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I’ve had many conversations with companies about the best branded swag to give out at events and offer to customers. You can do customized pens or even magnets that people’ll throw on the fridge in their garage. It really does depend on the industry, but every so often, I see new, unique ways to brand your business across everyday knick-knacks.

A few weeks ago, I dropped my car off at the new service shop down the road. When I picked it up the next day, I got more than just my car back. My keys had a new friend dangling along! 🦆

I love a fun little trinket, and when I expressed this excitement to the staff, they said, “It only makes sense to have a brand-colored duck for our Ducktown-district business!”

How fun! 🥹

My roommate’s family uses the same automotive repair business, and the next day, she showed me the same little duck key chain she grabbed at her first visit. Hers was purple and sparkly, but still resonated back to that same shop.

Sometimes it’s the little (literally), unexpected things that a business does or has that make it stand out. 🔑

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